Online store · Publishing · 2025

Gallmeister

Online store for a publishing house. From a scattered set of sites to a single “portfolio + online store” platform on Shopify Hydrogen, built to sell the catalog and present it well.

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Results

700+
Titles migrated: 0→22%
Online sales: +48%
Conversion

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From need to solution

Context

The publisher started with no online store and ran several separate sites (corporate, collections, authors). The strategy was to merge them and bring more than 700 titles together in one site that works as both a showcase (portfolio) and an online store.

Challenge

The publishing house had no online store and managed a catalog of more than 700 titles spread across several sites, with complex variants (formats, editions, languages). The existing platforms were slow and poorly suited to mobile, which led to a high bounce rate.

Solution

I set up a headless architecture with Shopify Hydrogen and React for high performance, migrated and normalized more than 700 titles, and unified the content (collections, authors). I also built a search engine with advanced filters and richer book pages (excerpts, metadata).

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What was built

01
Advanced search
Smart search with filters by genre, author, collection, format and price. Instant results with debouncing.
02
Optimized for mobile
Responsive interface with simplified navigation and a checkout optimized for mobile. Performance scores above 90/100. The design system was completely reworked and improved.
03
Richer pages
Detailed product pages with excerpts, author biography, personalized recommendations and built-in partner reviews.
04
Optimized checkout
A simple, smooth purchase flow: print books and ebooks bought in a few steps, with secure payment.